YET ANOTHER SPONSORSHIP DEAL
Last updated : 18 August 2002 By Newshound
Manchester United have announced a new sponsorship deal with Budweiser.
Get the sick bucket ready - If David Gill really did make the comments attributed to him then he has acheived the unthinkable by becoming a bigger tw*t than we imagined
'The deal will last for four seasons. As United's Official Beer sponsor, Budweiser will have exclusive beer pouring rights at Old Trafford; receive on-field, in-stadium and concourse signage, and have the right to use the official marks and logos of the club in advertising, promotions and packaging.'
In a statement Randall Blackford, Budweiser's UK marketing director said :
"Budweiser's partnership with Manchester United is a great association,
bringing together two brands with a commitment to quality and dedication to
being the best - unmatched in each of their respective fields,"
"As football fans know, the club's reach, like Budweiser's, is truly global and
this deal allows us to promote our brand to millions of Manchester United
supporters in dozens of international markets across Europe, Asia and Latin
America. We look forward to a long and successful partnership as we work
with Manchester United to promote our brands around the world."
While David Gill group managing director of Manchester United said:
"At Old Trafford we always like to make the best signings for the club and the
fans, and in Budweiser we have found a sponsor whose record of success
and global popularity matches our own,"
"This new partnership means Manchester United is joining forces with the
world's most popular beer, and we look forward to working with Budweiser
both at home and around the world in the years to come."
So how if this is all about 'premium brands hooking up for global domination how come:
'Budweiser is the Official Beer of Chelsea Football Club' and more laughably
Budweiser 'will be the exclusive premium-packaged lager at Manchester City's Maine Road Ground.'
Pint of Holts anyone?
