From Brand Republic:
England and Manchester United footballer Wayne Rooney and his girlfriend Coleen McLoughlin are set to be the new faces of Asda in a deal valued at £3.5m.
The deal follows the news on Monday that Asda is to drop its long-running "Always low prices" slogan in a major revamp as it boost its marketing spend to £45m to match that of rival Tesco.
The brightest star of English football and his girlfriend are to front the struggling retailer's advertising for the next two-and-a-half years.
The deal will also see McLoughlin, best known for shopping, design clothes for Asda's George clothing label. McLoughlin said: "I'm just in the learning stages at the moment. Victoria [Beckham]'s jeans are great but I'd like to do something different."