into customers and use that to generate more revenue," said
group financial director Nick Humby.
"It's not as simplistic as that because we want to expand
communication with the club and deliver the products that
people want.
"Tours like we had to the United States are invaluable in
that regard because they give fans who would normally never
get to see us a chance to do so and in the process help us
increase our profile.
"We have already been asked to go back there and it would be
good to do so when the schedules allow."