"Old Trafford will always be Old Trafford, we are not going to do a naming rights deal," said the club's commercial director Andy Anson. "We'll find a great shirt sponsor who's going to be a partner on that level.
"The Manchester United shirt is the most iconic in sport. The club feels that, in the current market, there is a genuine chance to attract significant additional investment. Initial soundings and discussions with a number of world class potential partners have been very encouraging and we are confident of securing a new deal in the coming months."