NO CUSTOMERS = NO PROFITS

Last updated : 17 May 2005 By editor

From the Times:


‘There is a feeling of siege at the club. On Thursday evening, as fans protested at Old Trafford, Gill telephoned all United’s commercial partners, including shirt sponsor Vodafone and kit-maker Nike, to reassure them their businesses would not be damaged by the Glazer takeover. The sponsors themselves seemed less sure.

‘“It’s potentially disastrous for United,” said one sponsor’s executive. “Our involvement with United is predicated on the team’s success on the pitch, but the disruption that this is going to cause will make it very difficult for the team in the foreseeable future. And any boycott of our products by fans would entirely defeat the logic of our partnership in the club.”’