"Devoid of any distinctive character" not many people would getaway with saying this about Sir Alex but trademark judge Charles Hamilton said that yesterday when he failed in a court to trademark it. His lawyer on the other hand has claimed he is too famous to ban posters with his name on and so he will appeal under the Human Rights Act. Fergie's lawyer Alan Fiddes said: "Our argument is that Sir Alex Ferguson and other famous people are being discriminated against because they are famous,” He claimed "A non-famous person would be able to trademark their image, but because Sir Alex is already famous he cannot." They claim this against Article 14 of the European Convention on Human Rights.
