Hats off to Manchester United's new sponsor, American International Group, which according to a breathless announcement in the club's programme on Sunday has launched an exciting new initiative, Goals for Kids, to "benefit children across the globe". For every Red goal this season, the programme revealed, AIG "will donate £1,000". Now we've never been terribly good at maths, but we reckon the £80,000 or so the world's fourth largest company will probably end up forking out at the end of the season represents roughly 0.143% of the £56m it paid to get its logo on Man U's shirts, 0.009% of the £843m fine it agreed to pay in the US to settle allegations of accounting fraud, or five days of Rio Ferdinand's wages. Far be it from us to carp, but this looks like generosity indeed